Inspired by the fairytale ceremonies that start with the first light of day and last until nightfall, Fifth Sense believes that getting dressed always begins within. Today, while the brand is known for its bikini and swimwear collections, it remains true to its lingerie roots, reminding women of the transformative power each piece holds.

Founded in France in 2015, Fifth Sense was born with a vision to blend the elegance of French lingerie with everyday comfort and beach style. Since 2019, it has been operating in Turkey as well. Fifth Sense is not a franchise or a representative brand; it is fully owned by Melis Küçükonat.

Born in Istanbul, Melis Küçükonat studied Business and Communications at Northeastern University. Fashion has always been at the centre of her life; she began her professional journey as a communications director for accessory brands, later consulting for various labels. Fifth Sense was among these brands, where she became a partner before becoming the sole owner in 2025.

Fifth Sense collections are produced in Turkey, using carefully selected fabrics from Spain and accessories from France. The brand offers women confidence, comfort, and style, aiming to add impact to every woman’s wardrobe with even a single piece.

The brand’s purpose is clear: to show women that bikinis and swimsuits are not just for the beach, but pieces that can integrate seamlessly into their everyday style. Fifth Sense was created to bring a touch of fairytale to every woman’s wardrobe – and today, it reminds you of just that.